The place to start when it comes to creating a business plan for an online venture is with Alexander Osterwalder’s business model canvas. The Business Model Canvas is essentially a template for defining the key elements that will make your business successful. The Business Model Canvas reflects systematically on your business model, so you’re free to map each of its elements to your real business components.
When writing a convincing business plan, an important task is to clearly and exhaustively describe your business and exactly what it will involve. The length of a common business description ranges from a few paragraphs to several pages. It is like a short story about the business idea before continuing with the rest of the plan.